Technology Commercialization & New Product Development Course | IIT Bombay

Course Details

From Lab to Market: Master the Art of Technology Commercialization

Turning a groundbreaking idea or a sophisticated piece of technology into a successful commercial product is one of the most challenging yet rewarding journeys. It requires more than just technical brilliance; it demands a structured, market-aware, and disciplined approach. This is where the Technology Commercialization & New Product Development course, led by distinguished professors from IIT Bombay, comes into play.

This intensive 4-week program is designed to equip students, professionals, and entrepreneurs with the practical frameworks and methodologies needed to navigate the complex path from concept to customer. Whether you're an engineer with an invention, a scientist with research to translate, or an entrepreneur looking to build the next big thing, this course provides the essential toolkit for success.

Why This Course is Essential for Innovators Today

In today's fast-paced, competitive landscape, innovation cannot be left to chance. The gap between a great idea and a market-winning product is bridged by disciplined processes. This course introduces participants to 'Disciplined Innovation', a proven methodology that balances creativity with structure, ensuring that innovations are not only technically feasible but also commercially viable and desirable to the market.

The course is perfectly timed for India's growing focus on Atmanirbharta (self-reliance) and indigenous technology development. Supported by initiatives like the Atal Innovation Mission (AIM), there is a national push to transform research into real-world solutions, making these skills more critical than ever.

Learn from Industry Legends and Academic Pioneers

The course is taught by two professors with unparalleled combined experience of over 70 years in corporate leadership, technology management, and entrepreneurship.

Prof. Devdip Purkayastha

Professor-of-Practice at IIT Bombay's DS School of Entrepreneurship, Prof. Purkayastha brings ~30 years of global corporate experience from giants like P&G and DHL, complemented by 7 years of teaching. A recognized industry leader (including 'CEO of the Year' honours) and active mentor in the startup ecosystem, he translates high-level strategy into actionable insights for new ventures.

Prof. Rajkumar (Raj) Hirwani

With 40+ years in Research, Technology, and IP Management, Prof. Hirwani is a former Head of IP Directorate at CSIR. A Fulbright and Hubert Humphrey Fellow, he has advised institutions globally for the World Bank and UNCTAD. His deep expertise in technology assessment and policy provides the crucial foundation for evaluating and translating research.

Course Curriculum: A 4-Week Journey to Market Mastery

The course is meticulously structured over four weeks to build your competency step-by-step, from understanding the landscape to executing a commercialization strategy.

Week 1: Foundations of Innovation

• Introduction to Disciplined Innovation
• Analyzing the Global Technology Landscape
• Key Concepts: 'Problem Pull' vs. 'Technology Push' development
• Industry Expert Session for real-world context

Week 2: Discovering the Right Problem & Solution

• Master the 8C Problem Discovery Framework to identify acute market needs.
• Apply the 8P Product Innovation Framework to design solutions that truly resonate.

Week 3: Crafting Your Market Strategy

• Deep dive into the Winning in Market Framework (WIMF).
• Part 1: Creating Compelling Customer Value.
• Part 2: Delivering that Value Effectively to the Market.

Week 4: Translation and Commercialization

• Assess maturity using the Technology Readiness Level (TRL) Framework.
• Processes for Translational Research.
• Strategies for successful Technology Commercialization.
• Final Industry Expert Session.

Bonus Module: Leverage Cutting-Edge AI Tools

Participants get exclusive access to customized AI tools for:

• Exploring startup business ideas and technology concepts.
• Simulating new product launches and financial planning.
• Augmenting learning with hands-on, end-to-end innovation simulation.

Who Should Enroll?

This course is designed for a wide range of learners passionate about making an impact:

• Students & Faculty: From Engineering, Science, Arts, and Commerce backgrounds interested in entrepreneurship.
• Young Professionals & Aspiring Entrepreneurs: Including Product, Brand, and R&D Managers.
• Micro-Entrepreneurs, MSMEs & Family Business Owners: Looking to innovate and scale.
• Incubator Managers & R&D Laboratory Heads: Aiming to bridge the gap between research and industry.

Industry Recognition & Support

The course aligns with national priorities and is supported by a robust ecosystem:

• Encouraged by various Government Ministries, PSUs, and Higher Education Institutes.
• Supported through grants, CSR funds, and R&D partnerships.
• Complements the vision of the Government of India's Atal Innovation Mission (AIM).

Key Learning Resources

Participants will learn from a rich blend of materials, including:

• Accelerated Startup Discovery Process by Devdip Purkayastha (2022/24 Ed.)
• Marketing Management by Philip Kotler et al. (16th Ed.)
• Startup Case Studies by Devdip Purkayastha (2024 Ed.)
• Various industry reports, company analyses, and curated online resources provided during the course.

Take the First Step Towards Disciplined Innovation. In a world full of ideas, only the disciplined ones reach the market and succeed. This course is your blueprint for that journey. Enroll to transform your innovative potential into commercial reality.

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