Retail Management Course | IIT Kharagpur | Prof. Swagato Chatterjee
Course Details
| Exam Registration | 1116 |
|---|---|
| Course Status | Ongoing |
| Course Type | Elective |
| Language | English |
| Duration | 8 weeks |
| Categories | Management Studies, Marketing |
| Credit Points | 2 |
| Level | Postgraduate |
| Start Date | 19 Jan 2026 |
| End Date | 13 Mar 2026 |
| Enrollment Ends | 02 Feb 2026 |
| Exam Registration Ends | 16 Feb 2026 |
| Exam Date | 29 Mar 2026 IST |
| NCrF Level | 4.5 — 8.0 |
Master the Dynamic World of Retail: An Exclusive Postgraduate Course from IIT Kharagpur
The retail landscape is evolving at a breakneck pace, driven by technology, changing consumer behavior, and complex supply chains. To thrive in this competitive environment, professionals need a strategic blend of foundational knowledge and cutting-edge analytical skills. This is where the specialized 8-week postgraduate course in Retail Management, offered under the guidance of Prof. Swagato Chatterjee from IIT Kharagpur, becomes an invaluable resource.
About the Course Instructor: Learn from an Industry-Expert Academician
Gaining insights from an instructor with real-world experience is crucial. Prof. Swagato Chatterjee brings a unique blend of academic excellence and practical industry expertise to this program.
- Distinguished Background: A BTech from IIT Kharagpur and a PhD in Marketing from IIM Bangalore.
- Rich Industry Experience: Over 7 years in marketing, operations, and analytics, consulting for giants like Coca-Cola, Times of India, Mitsubishi, Nomura, and Ernst & Young.
- Proven Academic Pedigree: Published in top-tier journals and has taught at premier institutes including IIT Kharagpur and SPJain.
- Current Role: Assistant Professor in Marketing and Analytics at Vinod Gupta School of Management, IIT Kharagpur.
This combination ensures the course content is not just theoretically sound but also grounded in practical, actionable business challenges.
Who Should Enroll in This Retail Management Program?
This course is meticulously designed for ambitious individuals aiming to build or accelerate their career in the retail sector.
- MBA Students & Faculty: Deepen your specialization or enhance your teaching curriculum.
- Marketing & Sales Professionals: Looking to transition into or excel within the retail domain.
- Aspiring Retail Managers: Gain a holistic view of retail accountability and operations.
- Entrepreneurs: Understand franchising models, location analytics, and retail strategy.
Industry Support: The curriculum is designed in consultation with industry needs, making it highly valued by all retail companies.
What You Will Learn: A Comprehensive 8-Week Curriculum
The course provides a 360-degree view of retail management, from strategic planning to day-to-day operations. Here’s a weekly breakdown:
| Week | Core Modules | Key Focus Areas |
|---|---|---|
| Week 1 | Introduction to Retailing | Industry overview, relationship management. |
| Week 2 | Strategic Planning & Formats | Ownership styles, retail business models. |
| Week 3 | Understanding the Retail Consumer | Buying behavior, basic customer analytics. |
| Week 4 | Trading Area & Location | Site selection analytics, market analysis. |
| Week 5 | Supply Chain & Operations | Inventory, logistics, retail operations management. |
| Week 6 | Space Management & Merchandising | Store layout, design, product assortment planning. |
| Week 7 | Advertising & Promotions | Integrated retail marketing communication strategies. |
| Week 8 | Pricing & Franchising | Pricing strategies, legal framework of franchising. |
Course Highlights and Key Takeaways
This program goes beyond traditional retail education by integrating modern essentials.
- Retail Mix Mastery: Understand all elements from consumer behavior to store design and customer service.
- Analytics-Driven Approach: Learn the basics of retail analytics for customer insight, location planning, and decision-making.
- Franchising Deep Dive: Explore franchising concepts, legal frameworks, and investment principles like frugality.
- Career Pathway Clarity: Determine your interest and readiness for a career in retail or franchising management.
- Strategic Textbook: The course is based on the authoritative text Retail Management: A Strategic Approach by Berman, Evans, and Chakraborty.
Why Choose This Retail Management Course?
In a crowded field of online programs, this course stands out due to its postgraduate-level rigor, IIT Kharagpur's academic standard, and an instructor with direct corporate consultancy experience. It’s not just about managing a store; it’s about strategically leading a retail business in the age of omnichannel consumers and data-driven operations.
Whether you aim to join a retail giant, manage a franchise, or launch your own venture, this 8-week journey provides the foundational knowledge, strategic tools, and analytical mindset to succeed. Enroll today to transform your understanding of the retail world and unlock new career opportunities.
Enroll Now →