Micro-MBA Course: Business Fundamentals for Entrepreneurs | IIT Bombay
Course Details
| Exam Registration | 7514 |
|---|---|
| Course Status | Ongoing |
| Course Type | Elective |
| Language | English |
| Duration | 12 weeks |
| Categories | Management Studies, Entrepreneurship |
| Credit Points | 3 |
| Level | Undergraduate/Postgraduate |
| Start Date | 19 Jan 2026 |
| End Date | 10 Apr 2026 |
| Enrollment Ends | 02 Feb 2026 |
| Exam Registration Ends | 20 Feb 2026 |
| Exam Date | 18 Apr 2026 IST |
| NCrF Level | 4.5 — 8.0 |
Master the DNA of Business: A 12-Week Micro-MBA from IIT Bombay
In today's fast-paced and competitive landscape, a siloed understanding of business is no longer enough. Whether you're a student planning your career, a professional aiming for leadership, or an entrepreneur building your venture, cross-functional business knowledge is the ultimate power skill. Introducing Business Fundamentals for Entrepreneurs – a comprehensive 12-week online Micro-MBA program offered by the prestigious Desai Sethi School of Entrepreneurship at IIT Bombay.
This course is meticulously designed to provide a real-world, multi-disciplinary overview of how successful companies operate. It's more than just theory; it's a practical toolkit for navigating the complex world of business.
Why This Micro-MBA Course is a Game-Changer
This program is built for a diverse audience with a common goal: to gain a holistic business perspective.
- Students (Engineering, Science, Commerce & Humanities): Make informed career choices, understand industry expectations, and significantly boost your readiness to join the workforce.
- Working Professionals: Develop cross-functional knowledge to excel in your current role, communicate effectively across departments, and prepare for broader leadership responsibilities.
- Faculty & Academicians: Enhance the scope and practical relevance of your business and entrepreneurship courses with contemporary, industry-aligned content.
- Aspiring Entrepreneurs & Small Business Owners: Gain the foundational knowledge required to confidently start a new venture or strategically scale your existing business to the next level.
Learn from a Master: Prof. Devdip Purkayastha
The course is led by Prof. Devdip Purkayastha, a Professor-of-Practice at IIT Bombay. Prof. Purkayastha brings a rare blend of over 30 years of senior management experience at global giants like P&G and DHL, combined with nearly a decade of teaching and mentoring entrepreneurs at IIT Bombay. A recognized industry leader (including 'CEO of the Year' accolades) and a passionate advocate for the startup ecosystem, he translates complex business concepts into actionable insights.
Your 12-Week Journey to Business Fluency
The course is structured as a logical journey through the core pillars of any successful organization. Here’s a detailed breakdown of the curriculum:
| Week | Learning Objective | Key Modules |
|---|---|---|
| 1-2 | Understand the DNA of Business: Purpose, Strategy & Culture | Overview of Business, Company Structures, Vision, Mission, Goals, Strategy & Culture. |
| 3-4 | Grasp Core Operations & Leadership | Innovation & Product Development, Manufacturing & Quality, Finance, Leadership, HR, and ESG. |
| 5-6 | Master Understanding Markets & Marketing | Market Research, Customers & Segments, Values-Based Marketing, Marketing Communication. |
| 7-8 | Learn Sales, Service & Supply Chain Dynamics | Sales Channels, B2B/B2C Sales, Customer Service Management, Supply Chain & Logistics. |
| 9-10 | Navigate Risk, Information & Business Models | Business Risk & Information Management, Business Types & Models, Social Business Development. |
| 11-12 | Launch Ventures & Present Your Case | Starting New Tech & Social Ventures, Business Case Discussion, Course Recap, Career Acceleration. |
Exclusive Bonus: Learn from Industry Titans
Beyond the core curriculum, the course features exclusive Expert Modules from renowned leaders and academicians, providing niche, deep-dive insights:
- Prof. Raj Jaswa (Silicon Valley): What it takes to succeed as an entrepreneur.
- Prof. Ramesh Mangaleswaran (McKinsey): Strategy in practice.
- Mr. Ashok Balasubramanian (OpenWeaver): Innovation & fast-cycle product development.
- Prof. Umakant Jayaram (BSE Board Member): Entrepreneurial finance, valuations, and fundraising.
- And insights from experts at the forefront of marketing, team building, responsible business, and social ventures.
Hands-On Learning with AI Tools & Real-World Application
This course emphasizes applied learning. Participants will get access to customized AI tools to explore startup ideas and technology concepts. The learning is augmented with hands-on simulation exercises and analysis of real-world entrepreneurial business cases, ensuring you can translate knowledge into practice.
Essential Reading & Resources
The course content is complemented by references to seminal management texts, including:
- Management by Stoner, Freeman, et al. (Pearson)
- Principles of Corporate Finance by Brealey, Myers, et al. (McGraw Hill)
- Marketing Management by Kotler, Keller, et al. (Pearson)
- Operations and Supply Chain Management by Chase, Shankar, et al. (McGraw Hill)
Mini case-studies and relevant website links will be integrated throughout the modules for contemporary context.
Aligning with India's Entrepreneurial Future
This Micro-MBA directly supports national priorities like Startup India and the National Innovation & Startup Policy. It is designed for a future where innovation, entrepreneurship, and cross-functional agility are paramount. For corporations, it serves as a powerful resource for employee upskilling and future-readiness programs.
Ready to decode business and accelerate your career or venture? This 12-week Micro-MBA from IIT Bombay is your structured path to gaining the confidence, knowledge, and practical skills to thrive in the world of business. Enroll today and build your foundation for success.
Enroll Now →